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Since 1999, Local Book Publishing has been producing the best telephone directories in the communities we serve. Our focus is very different from the other phone book companies. By producing the most attractive and easiest to use directories for local residents, our directories receive the highest usage rates in all of the markets we serve and as a result provide a greater return on investment for our advertisers.

Recent studies show that Yellow Pages continue to deliver more qualified sales leads from ready-to-buy consumers than any other advertising medium.

Print Yellow Pages

  • 75% of consumers refer to print Yellow Pages every year
  • 54% of consumers refer to print Yellow Pages every month
  • 83% of consumers do not have a business name in mind when using print Yellow Pages and on average they will
  • view 5.5 ads
  • 78% of consumers who use print Yellow Pages made a purchase and 35% of those purchasers are new customers
  • 12 billion look-ups are made with print Yellow Pages every year, which equates to over 32 million per day

Internet Yellow Pages

  • 53% of consumers refer to internet Yellow Pages every year 33% of consumers refer to internet Yellow Pages every month
  • 56% of consumers do not have a business name in mind when using internet Yellow Pages
  • 36% of consumers who use internet Yellow Pages made a purchase and 40% of the purchasers are new customers
  • 4.9 billion look-ups are made with internet Yellow Pages every year, which equates to over 13 million per day

Print & Internet Yellow Pages Combined

  • 65% of consumers used a combination of print and internet Yellow Pages
  • 67% of consumers said print and internet Yellow Pages is the source they trust the most for finding accurate local business information, compared to search engines at 33%
  • 16.9 billion look-ups are made with a combination of print and internet Yellow Pages every year, which equates to over 45 million per day

Mobile Marketing

  • 280 million mobile users in the US
  • 78% of mobile users text regularly
  • Over 66% of all text users are over the age of 25
  • Text messages are read 95% of the time and usually within 4 minutes
  • Mobile coupon redemption rates are typically higher than 20%, where print and direct mail coupons rarely reach 3% redemption rates
  • 17.3 million subscribers accessed business directories on a mobile phone in March 2010,which equates to over 580,000 per day

(Source: 2009 Yellow Pages Association, Local Media Tracking Study, conducted by Burke April 2010).